Jonnie - Grey Theory Mill

from $59.00

Authenticity and irreverence, deep business skill, and building real relationships while building revenue.

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Jonnie Estes is the maker of Grey Theory Mill, a line of hand-crafted jewelry that is sassy, simple, edgy and timeless.

Based in San Diego, California, Jonnie (pronounced “John-ny”) began Grey Theory Mill in 2010, selling shirts and signs. Today, the brand has been refined into a sassy line of high quality hand-stamped jewelry. When she was a child, Jonnie dreamed of being a teacher and when we last spoke with her again recently, she was still dreaming and finding ways to learn and express her creativity. Jonnie runs her business with huge integrity, passionate creativity, and a big dash of independence and irreverence.

Where to find Jonnie:

What Jonnie Coaches On:

  • Smart use of Faire, Etsy, Shopify and SEO on those platforms.

  • Creating a game plan, priority list, and using batching to stay efficient.

  • How to build real relationships as you build revenue (especially with wholesale) — including at trade shows!

Plus:

 
I would say wholesale looks like a cross between a Tasmanian Devil and one of the Harry Potter characters who has it together. It’s a little chaotic but everything happens in batches from start to finish.
— Jonnie, Grey Theory Mill
 

About This Platform & How It Works

Cobble is on-demand consulting for indie business owners, by indie business owners. It’s inspiration and help from experienced folks who have been in your shoes.

Here’s how it works:

  • Cobble coaches are seasoned business owners in your space. They’re kind, smart, experienced folks who built successful businesses and want to share what they know. Each one has different focus areas and expertise and set their own rates. (See all coaches here.)

  • Book a call for 30 or 45 minutes depending how much time you think you’ll need. You can also book multiple calls with your coach if you think you’ll need even more time.

  • After you book, we’ll send you the call information and ask for some pre-call prep from you.

  • You’ll talk to your coach as scheduled and get empathetic, expert, targeted help.

Learn more about Cobble here.

Questions?

If you have questions on logistics or need help identifying the right coach for you, we’re ready to help! You can email the tiny but mighty Cobble team here.